Any college student can run a successful business doing what you love
to do. Make more money than you would even after college, get high
grades, and have enough time left to party and enjoy your life. It’s not
impossible, or extraordinarily hard to do; thousands of college
students, living around the world and right here at home, have taken
this head start on life, their matters in their own hands, controlling
their own destiny, and run successful businesses.
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1
Ask yourself, “What do I love doing so much that I would pay to do it?”
Imagine that it is Saturday afternoon and you have nothing to do.
Sitting on your couch, inspired by the task-less day, you feel relaxed
and comfortable. After you spent the whole week living in an overloaded
schedule, spending countless hours in classes, dealing with various day
to day dramas, and working to make those few hundred bucks so you can
enjoy life more, today you’re free. You do whatever you truly love
doing. Suddenly, your mood happy, light, and energized, time begins to
fly and you find yourself in your own world. What are you doing? Do you
want to get paid for it?
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2
Ask, “How can I help someone by doing this?
Who would pay me for the help? And, how much would they pay?” Answer as
specifically as possible; for example, instead of saying “people who
want their kids to have better grades,” say “families who make over
$100,000 a year, and want their kids to get all A’s, would eagerly pay
me $50 an hour to help their kids learn my favorite subject.” Check out
CraigsList to see roughly who’s paying for what kind of help. Don’t you
think helping more and more people, over and over, for more and more
money can help you live the way you want to live?
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3
Get your first clients.
Talk to your friends, family, and coworkers first. Don’t try to “sell”
anyone, to try to convince everyone you run into that they need you.
Rather, knowing that there are people out there who will eagerly pay for
what you have, and all you have to do is find them, let people know
what you do, who usually would use your help, and ask them if anyone
they know has expressed a need for such help.
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4
Ask everyone you talk to, “What problems have you had with a person who does what I do?
What would you like people like me to do better?” Eliminate the
problems, and do what the people want you to do. You will immediately be
smarter than 95% of businesses that are operating today, and will
become infinitely more successful. Remember the fundamental law of
Economics, people will happily pay you to give them something they truly
want and can buy.
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5
Master the S.M.O.B.
There are four major parts to running a business, Sales, Marketing,
Operations, and Billing. Sales, is getting people to buy from you. Read
“You Can’t Teach A Kid To Ride A Bike At A Seminar,” by David Sandler to
get really good at sales. Marketing is getting people interested in
you, so that you have the opportunity to help them buy from you. Study
Rich Harshaw's “Monopolize Your Marketplace” system for Marketing.
Operations is doing whatever they’re paying you for. Read “E-Myth,” and
“E-Myth Mastery” by Michael Gerber to learn how to build a “World Class
Company” and get your operations down to a process you can reproduce and
sell. Billing is getting them to pay you. Set up Quick Books and get
Quick Books training to build a bullet proof billing system, and get
paid.
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6
Say, “What else would I need to learn to help people even better and to reach my goals?”
It is a fact that 95% of new businesses close their doors within their
first 5 years. What if you could guarantee your success? With a
dedication to learning everything you can about reaching your goals and
dreams, reading books, actively seeking advice from others who have
succeeded, striving to do everything even better, you will literally
guarantee that you will get to where you want to go.
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